Monday, December 15, 2008

VIDEO - Singapore Navy - Anyone ordered a missile?

This is an ad for the Singapore Navy that took on a different approach to defining what it takes to be part of their Navy. The approach is particularly different because while many campaigns reach out to candidates saying how easy it could be to become part of the group, this one instead points out that it takes a particular type to be able to join and succeed. This also takes a humorous approach while retaining the seriousness at the end when it comes to the real situation. Thoughts on this style of placement?

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