Brandflakesforbreakfast.com made a post on March 25th linking to a post/discussion on the creative process of video game development. Yes it is specifically about video games but I believe there are aspects that could easily be applied to any creative process. It discusses how often there is an idea conception stage, a planing/development stage and an execution stage. They then diver into what would happen if you flipped the second and third stage and just dive right into the execution of the idea without all the extra hands getting involved in the project to water down the original concept.
It is an interesting perspective and though I don't completely support the viewpoint there are aspects of it that warrant taking into consideration in the aspect of developing a recruitment advertising campaign.
Check out the article at: