Nintendo's Recruitment Book

The book is based around shots of messy desks of employees with concept art and design layouts spread on the desks. It has generated a bit of buzz around the Nintendo fan base, with copies of the recruitment book even making it onto eBay for auction. In addition to their recruitment, the book also places emphasis on what fans and candidates love, a behind the scenes look at the development of some of their favorite works.
How are you approaching your candidates in your recruitment books?

The original forum post. (Scroll through the forum post for pictures from previous books.)

Badpower.com (article)