ALTERNATIVE ADVERTISING - QR Codes and Recruitment

The NSW Police Force also utilized the QR Codes for their recruitment. When candidates captured the image they receive this message before then forwarding to the police force website: "We need tech-savvy new recruits like u. www.police.nsw.gov.au"
http://outputlinks.com/html/columnists/Joe_Barber/copi_QR_IDENTIFY_TECH_SAVY_011409.aspx
A while back I talked about using QR Codes (Quick Response Codes) for Recruitment but this recent article made me think of them again. Has your company considered them yet? They are rising in popularity and I have included some shots of recent campaigns utilizing them. If you haven't experimented with them on your own, I would highly suggest you at least check them out for yourself, if not for the company yet. Imagine how you could utilize this at job fairs where people get lost in the information provided by brochures and fliers. Stand out from the crowd by also allowing people to jump directly to your company and find information out about you while they stand in line for interviews.

Check out the Google article:

How Google and goofy barcodes will save you money

http://www.walletpop.com/blog/2009/12/08/how-google-and-goofy-barcodes-will-save-you-money/

Video about the QR Codes:

TWITTER - The Tao of Tweeting

This is a nice overview of how to handle your twitter posts and how to decide what needs to be shared and how often to share among other tips.

What are your thoughts?

http://mashable.com/2009/12/03/the-tao-of-tweeting/

Snowing in Houston/Katy

Snow is a rare occasion for our Katy office. The office is along the front side of the Katy Equestrian Center and it is one of the things I love when we visit the main office in Katy.

If we are ever needing a breather we just walk out back and they have stables back there and further back they have the areas where the horses run and display for shows. It is such a great atmosphere!

Social Networking - The 7 Do's and Don'ts of Social Networking

This is written more for general people who are on social networking sites but the information listed is important for people who are running the corporate social networking sites as well. If you are running a networking site for your company you also need to be mindful of what you are posting on your personal accounts as well. Take a look at the article and tell us what you think. Also, on the legal side, what position does your company take in regard to viewing a candidates social networking page before hiring them?
http://www.bankinfosecurity.com/articles.php?art_id=1957

PRINT - Creative Recruitment Ad for the New Zealand Army

These placements take on a little more light hearted approach and are sending out a call for chefs and psychiatrists for their army. They keep things simple and clean in their design and simple direct candidates to their website. What are your thoughts on this approach?

via: http://www.adpunch.org/entry/recruitment-ads-for-new-zealand-army/

Not Recruitment

This is a great video put together by the staff of a hospital. Check it out!

HR - Improving Interviews by Using Forced-Choice Questions to Replace Yes-No Questions

Once you have selected a pool of candidates for a position the next step is the interview; but weeding through the potential candidates and finding the one that will fit best with your company in both technical skills and being able to work in your environment can be had to pin point because of how questions are asked in the pre-interview or interview process. The following article presents a way to help narrow down your choice by eliminating the "Yes-No" questions and replacing them with something called "Forced Choice" questions. One example of these "Forced Choice" questions involves ranking a series of options in order of importance or ability and it will help rank your candidates. Granted, they can still answer according to what they think the position will require but it may still help narrow down your choices, if even a little. Article via ere.net:
http://www.ere.net/2009/12/01/improving-interviews-by-using-forced-choice-questions-to-replace-yes-no-questions/#more-10890