Headline:
DRIVING A CONCRETE TRUCK
IT'S NOT FOR EVERYONE
Sub Head: TOUGH ENOUGH? CALL (760)415-9997 TO APPLY.
WWW.AAREADYMIX.COM
This is a more aggressive way of reaching out to the target audience by separating them from the average person. While some previous ads mentioned on the blog pursue candidates with puzzles and in jokes this is a much more aggressive approach by actively separating your candidates from other people by make a strong statement.
I do wonder if these ads changed the perception of the company after running though.
Have your ever run something quite so bold? What kind of response did you receive from your candidates? What about current employees?
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