With the advances in technology, it is important for recruiters to get ahead of the game. Businesses have to compete with one another on two different fronts, one being products and services, and the other being employee recruitment. Most graduating college students are on social networking websites. Wouldn't it be great to have your business in the back of their minds as they enter the job market? Businesses should consider starting an e-blast which sends updates to interested candidates. This makes it easier on the potential future employees, because they do not need to search your website for news and updates. This video discusses the recruiting power of web 2.0.
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