It certainly appears that this up and coming generation seems to be collecting quite a variety of nicknames. Although this video has a definite political skew, it is the tone that is important to notice. No matter what you call the generation to describe it, the empowerment of their choice and their ability to make a difference with their decisions seems to be at the forefront of their values.
Take this into account when developing your recruitment strategies and programs you make available for them. With the recruiting atmosphere seeming to tighten a bit with the coming months, it is important to engange and actively display how much you value your employees, both for the general tone of your company and for the eyes of the potential candidates.
Check out the article/video from Adweek.com!
http://adweek.blogs.com/adfreak/2008/10/cant-the-we-campaigns-just-get-along.html
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