QR Codes and Recruitment

SourceCon posted an article recently about using QR codes in recruitment.
http://www.sourcecon.com/news/2010/08/24/qr-codes-and-sourcing-is-it-social/

It seemed that most of the time companies using the codes would direct applicant to their main recruitment page.

I see QR codes being as effective as text campaigns for short term events like a large scale hiring event over the course of a month. I would use them to direct candidates to specific detailed pages that can offer information that was unable to be placed in the print ad (maybe include full positions lists or candidate requirements.)

In comparison with a text message campaign, the QR codes do not limit you to 140 characters. It would be interested to see what kind of detailed data could be retrieved from a QR code campaign. With texting, after the campaign runs you have the phone numbers of those that volunteered for information, is there anything comparable for the QR codes?

Here is another recruitment note about QR codes and Siemens' recruitment campaign:
http://www.recruitingfly.com/siemens-recruiting-with-qr-codes/

ALTERNATIVE ADVERTISING - QR Codes and Recruitment

The NSW Police Force also utilized the QR Codes for their recruitment. When candidates captured the image they receive this message before then forwarding to the police force website: "We need tech-savvy new recruits like u. www.police.nsw.gov.au"
http://outputlinks.com/html/columnists/Joe_Barber/copi_QR_IDENTIFY_TECH_SAVY_011409.aspx
A while back I talked about using QR Codes (Quick Response Codes) for Recruitment but this recent article made me think of them again. Has your company considered them yet? They are rising in popularity and I have included some shots of recent campaigns utilizing them. If you haven't experimented with them on your own, I would highly suggest you at least check them out for yourself, if not for the company yet. Imagine how you could utilize this at job fairs where people get lost in the information provided by brochures and fliers. Stand out from the crowd by also allowing people to jump directly to your company and find information out about you while they stand in line for interviews.

Check out the Google article:

How Google and goofy barcodes will save you money

http://www.walletpop.com/blog/2009/12/08/how-google-and-goofy-barcodes-will-save-you-money/

Video about the QR Codes:

RECRUITMENT - Take a picture, it lasts longer

It would be easier to receive information important to you on the go never having to worry about forgetting it. Jagtag offers a marketing solution for busy consumers. A simple point-click and texting in, Jagtag responds with the advertisement info for you to refer back to at your convenience.

I think Jagtag would make recruitment advertising more effective. If a job seeker is at a store, career fair or browsing through a newspaper or magazine and comes across a recruitment ad, they could simply take snapshot with their cell phone storing it for later. This is a great way to for candidates to interact with your brand, keeping it fresh in their mind. When looking for a job, taking a quick photo of a code beats getting out a pen and paper to write down information for an upcoming career fair your company is participating in, or even your career website. That notepad paper would probably end up smashed in a wallet or lost between the car seats. A code stored in your cell could be linked directly to your career page or setup as a reminder of an upcoming career fair. As QR codes and Jagtags become more recognized and used, I hope to see it become part of the recruitment advertising's future.