Layar: The next step from QR Codes?

Imagine the possibilities for recruitment. Pass out brochures where people hover over people to receive video fo their testimonials or a chance for recruiters to tell people about the company rather than people having to read through an extensive brochure. People are much more likely to sit through a video rather than read through several paragraphs. While this might be on the horizon, it never hurts to keep an eye on the coming technology and keeping in mind how we can apply it to HR and Recruitment Alternative Methods.

QR Codes and Recruitment

SourceCon posted an article recently about using QR codes in recruitment.
http://www.sourcecon.com/news/2010/08/24/qr-codes-and-sourcing-is-it-social/

It seemed that most of the time companies using the codes would direct applicant to their main recruitment page.

I see QR codes being as effective as text campaigns for short term events like a large scale hiring event over the course of a month. I would use them to direct candidates to specific detailed pages that can offer information that was unable to be placed in the print ad (maybe include full positions lists or candidate requirements.)

In comparison with a text message campaign, the QR codes do not limit you to 140 characters. It would be interested to see what kind of detailed data could be retrieved from a QR code campaign. With texting, after the campaign runs you have the phone numbers of those that volunteered for information, is there anything comparable for the QR codes?

Here is another recruitment note about QR codes and Siemens' recruitment campaign:
http://www.recruitingfly.com/siemens-recruiting-with-qr-codes/

ALTERNATIVE ADVERTISING - QR Codes and Recruitment

The NSW Police Force also utilized the QR Codes for their recruitment. When candidates captured the image they receive this message before then forwarding to the police force website: "We need tech-savvy new recruits like u. www.police.nsw.gov.au"
http://outputlinks.com/html/columnists/Joe_Barber/copi_QR_IDENTIFY_TECH_SAVY_011409.aspx
A while back I talked about using QR Codes (Quick Response Codes) for Recruitment but this recent article made me think of them again. Has your company considered them yet? They are rising in popularity and I have included some shots of recent campaigns utilizing them. If you haven't experimented with them on your own, I would highly suggest you at least check them out for yourself, if not for the company yet. Imagine how you could utilize this at job fairs where people get lost in the information provided by brochures and fliers. Stand out from the crowd by also allowing people to jump directly to your company and find information out about you while they stand in line for interviews.

Check out the Google article:

How Google and goofy barcodes will save you money

http://www.walletpop.com/blog/2009/12/08/how-google-and-goofy-barcodes-will-save-you-money/

Video about the QR Codes: