Effective Creative Recruitment Methods Often Forgotten or Left Untouched

Effective Creative Recruitment Methods Often Forgotten or Left Untouched

1. YouTube Videos
2. Your Own Contest
3. Contests Sponsored by Others
4. Video Games
5. TV/RADIO
6. Movie Theater Ads
7. Billboards
8. Employee Referral Cards
9. “Show Your Work” Sites
10. Location Sourcing
11. Recruiting at Non-Recruiting Events
12. Direct Mail
13. Consumer Products
14. Question Sites/Forums
15. Use the Mobile Platform for Messaging
16. Talent Communities
17. Assigned Referrals
18. Blogs
19. Creating a Story Book
20. Community Organizations and Churches

Grab more of the details and explanations at ERE.net.

Via ere.net: Most Sourcing Is Painfully Dull — It’s Time to Try Some Creative Approaches

http://www.ere.net/2012/06/25/most-sourcing-is-painfully-dull-its-time-to-try-some-creative-approaches/#more-26277  

ALTERNATIVE ADVERTISING - QR Codes and Recruitment

The NSW Police Force also utilized the QR Codes for their recruitment. When candidates captured the image they receive this message before then forwarding to the police force website: "We need tech-savvy new recruits like u. www.police.nsw.gov.au"
http://outputlinks.com/html/columnists/Joe_Barber/copi_QR_IDENTIFY_TECH_SAVY_011409.aspx
A while back I talked about using QR Codes (Quick Response Codes) for Recruitment but this recent article made me think of them again. Has your company considered them yet? They are rising in popularity and I have included some shots of recent campaigns utilizing them. If you haven't experimented with them on your own, I would highly suggest you at least check them out for yourself, if not for the company yet. Imagine how you could utilize this at job fairs where people get lost in the information provided by brochures and fliers. Stand out from the crowd by also allowing people to jump directly to your company and find information out about you while they stand in line for interviews.

Check out the Google article:

How Google and goofy barcodes will save you money

http://www.walletpop.com/blog/2009/12/08/how-google-and-goofy-barcodes-will-save-you-money/

Video about the QR Codes:

ONLINE - YouTube tosses 10-minute limit to show full TV episodes

Read more - Don't Bore Your Audience

This might not reach out to recruitment yet, but I wanted to offer a word of warning for those creating recruiting videos should the 10 minute limit be eliminated for general postings.

Just because the time limit is there doesn't mean your candidates have the patience to sit through a 20 minute recruiting message.

Keeping the videos short and focused help to drive points home without losing the attention of your audience. Most candidates are looking for a straight forward delivery of information reviewing who the company is, what they can offer them and how the candidate can contribute. Think more along the lines of TV commercials and don't try to shove too much information into one video. Split the topics up and let candidates choose what to watch based on what is important to them. If you are interviewing people, let each have their own one minute video and in the video description leave a clear explanation of who they are and what they do. This lets your targets have a clear path to the information they are seeking and helps to cut back on the amount of people who give up half way because they have to sift through loads of information to find what they want.

It is a little different once you have your candidates in the door and sitting with you as you display an employee video, though it is nice to try and limit those to 10-15 minutes so they don't get distracted.