A Grocery FRESHER Website

If you are familiar with western-states, Arizona, Nevada, and California, then you are probably well-acquainted with the chain of grocery stores populating these great states. Fresh & Easy, which was founded in 2007, has launched a newer, fresher look to its website talking about jobs within the British-owned grocer.

On the Fresh & Easy homepage, not the careers home page — the words “A Great Place to Work” (in lieu of “jobs,” “employment,” or “careers”) will swing you on over to the careers page, which includes videos, a q-and-a about the interview process, a blog, and more.

Fresh & Easy is recruiting employees and interns on Twitter, LinkedIn, and Facebook. Spicing up your company website seems to produce a heavier flow of traffic to your business. Whether it is creating new and improved ads, or even a simplistic yet developed career page; updates are always looked upon as keeping up with the times and an interest in your establishment.


via: http://www.ere.net/2012/02/02/grocer-freshens-up-website/

RECRUITMENT VIDEO - HEB's Leadership Program

http://workatheb.com/leadertrain.html

HEB created a video to explain what to expect of their leadership program along with the benefits that the program offers. This video uses a variety of levels of employees including the Houston and San Antonio President and those on the retail level of experience.

Using this testimonial design in combination with the youthful layouts and music really helps the video break away from some of the traditional videos that are produced for internal distribution. This video assists in showing the diversity of the company both in jobs available and the employees working there.

There are two main ways we have come across videos being displayed. They include embedding the video on your website or uploading to a site like YouTube and then embedding the link that them connects to YouTube.

Using YouTube to help display your video has the potential to give you needed feedback. Allowing people to post comments gives them a voice and a discussion can be started. You have the potential to have added testimonials in your comments section. YouTube does allow for comments to be screened before being posted allowing you to eliminate spam or inappropriate comments. If constructive negative comments are submitted, whether you allow them to post or not, you are able to use information like that to better improve programs.

Younger generations want to be heard and interact with their employers, begin this conversation now.