RECRUITMENT WEBSITE - NSFW: Is This The Most Violent Recruitment Site In Japan?

Resident Evil creator Shinji Mikami, known for his dark sense of humor, is opening a new game development studio called Tango. His new recruitment flash minigame features Mikami being beheaded and the goal is to send his head flying as far as possible with a wide range of outcomes.

With messages like "Join us in Japan! Now hiring!" sprouting from dialogue boxes from the severed head as it is launched through the air, it is certainly a different approach from what you normally come across.

Here is the link to the site: http://mikami-project.com/

To play, you click the left button once to start and then again when the power gauge is at its best.

Via:

http://kotaku.com/5506993/nsfw-is-this-the-most-violent-recruitment-site-in-japan

and http://www.1up.com/do/newsStory?cId=3178592

Nintendo's Recruitment Book

The book is based around shots of messy desks of employees with concept art and design layouts spread on the desks. It has generated a bit of buzz around the Nintendo fan base, with copies of the recruitment book even making it onto eBay for auction. In addition to their recruitment, the book also places emphasis on what fans and candidates love, a behind the scenes look at the development of some of their favorite works.
How are you approaching your candidates in your recruitment books?

The original forum post. (Scroll through the forum post for pictures from previous books.)

Badpower.com (article)

NONTRADITIONAL - Gaming works magic for u.s. army

Brandflakes for Breakfast and Game Politics posted articles about the Army's use of their video game, America's Army, and how is has been used as a recruitment tool and how effective it has been in relation to other areas of advertising. Game Politics also makes a note at the impact the video game has had on recruits as far as how they react in battle and their how they receive and understand what is happening in battle as well.

Below are the links for the articles as well as the gaming site. Check them out and tell us what you think!

http://www.brandflakesforbreakfast.com/2009/11/gaming-works-magic-for-us-army.html

http://www.gamepolitics.com/2009/11/17/america%E2%80%99s-army-extremely-effective-recruitment-tool

http://www.americasarmy.com/

GOVERNMENT - Army Deploys 'Experience Center'

The US Army has rolled out with their 'Experience Center' in a Philadelphia mall on Aug. 29th. Attendees to the site have the chance to visit with staff who provide personal stories of their time served, Humvee and helicopter simulations, gaming areas and a cafe. Rather than branding this as a recruitment site, it is more of an information site. This allows for the potential to hit those in the early stages of information gathering and delivering strong detailed messages to those interested and potential candidates.

http://www.adweek.com/aw/content_display/news/client/e3i4091ce08679099b9660c156258d54d1f

http://www.usatoday.com/news/military/2008-08-30-army-experience-center_N.htm

http://www.earthtimes.org/articles/show/us-army-opens-army-experience-center-in-philadelphia,521581.shtml

Related links:

http://patriotadvertising.blogspot.com/2008/06/government-army-imitates-apple-to-draw.html