PRINT - Pivana Dubai Copywriter

Here is a different approach for a copywriting ad from Pivana Dubai. The simple design helps the small amount of copy hold quite a bit of weight. I will post another copywriter posting tomorrow.

PRINT - Creative JWT Art Director and Account Handler in Alternative Display Ad Layout

In an effort to grab eyes with a non-traditional help wanted ad, the ad agency JWT created their ads to look like personal classifieds. The style of the placement seems to jump a little more with the art director placement but either way, those perusing the general classifieds might have a little enjoyment at the surprise waiting to catch them off guard. Even small ads have the power to catch your audience and make them pause for a moment to grab a double take and take in your message a little slower and more attentively. What are your thoughts?

PRINT - www.8rewardsroad.com Classified Ad

I stumbled across this tonight and thought I would share it. Though the ad is old it is still a unique approach in the design and layout of the ad. It is more risque than most would be willing to display but perhaps in the market they run in and for the industry it fits the market. This is a great take for a perspective on recruitment ads. The text is a bit fuzzy and I will keep looking for a clearer version.

From the best I can read, here is the text:

MEMO

8rewardsroad.com

From: Big Boss Man

To: Miss Lee, HR

Subject: Creative Suite (account Executives) Multinational Bank & PNCG for ball-breaking clients

---------------------------------------------------

Miss Lee,

(??) your memo on the shown subject.

Please:

• Refrain from referring to us as a "largely singles - interactive agency". We are Singapore's Top 10 Interactive Agency"
• Remove "9ish till late-ish" under "working hours".
• DO NOT refer to our clients as "ball breakers".

Do mention under "Employee Benefits":

• Flexible working hours.
• Free beer, pizzas (?) & cab rides home (when working late).
• Free "Clients from Hell, vol. 1" DVD and (??)selling Handbook.

Important!

Minimum 2 years' experience in an interactive or ad agency

Excellent multi-tasking Project Manager

Creative and resourceful thinker

All applicants must e-mail resumes to: Ichang@8rewardsroad.com

Applications close 17 February 2007.

Top 10 Interactive Agency

*Voted by Clients in Marketing Magazine's Agency of the Year 2006 Rankings

PRINT - Sony Ericsson

I found the placements online a while back and meant to post them earlier. These placements were created for Sony Ericsson. It is a nice way to connect the product closely tied to the employees and connect them to it in an engaging and visual manner.

What kinds of products do you produce that could be used to form a connection between your company and potential candidates? What conversations could be spurred?

Come see us at HR Southwest 2008 : Reach for the Stars of HR!

Are you attending the Ft. Worth HR Southwest 2008 trade show?

Stop by booth #404 and visit with members of our Patriot Advertising team on October 14th-16th.

From 9am-5pm on Wednesday Patriot Advertising will be available for questions. Find out more about who we are, what all services we offer and how we can help you in your recruiting needs.

Put a face to our blog!

We are going to be attending the after hours sponsored by the Dallas Morning News. Sit back and relax; tell us what you are needing and let's figure out a plan to find the quality recruits you are hunting for.

If you miss us during those times we will also be around on Thursday from 9am-1pm.

Come find us and see how we can help you!

Patriot Advertising, Inc. @ HR Southwest 2008

Booth #404

Wednesday 9am-5pm

Thursday 9am-1pm

INTERNET - Zurich Financial Services Group recruitment website

http://www.bsrecruitmentsolutions.com/bsrecruitment/video.htm

This is a recruitment site that utilized video in a little bit of a different manner than I have seen so far. (I came across this a while ago but had been having difficulty viewing the video. It seems to run much smoother now.)


You start up by meeting a recruiter at a cafe and they display different types of humorous jobs and after you make your way through the videos you meet with a recruiter from their company and it takes on a bit more serious and informative role.


Take a look and let me know your thoughts.

PRINT - PerceptGulf adds a little twist to the recruitment ad when hiring for multiple positions

Perceptgulf came up with a nice way to seperate the different divisions that they were hiring for by taking a product integral to their industry and dividing the areas out that make the item up.

Visually it is a nice way to convey all the positions are equal coming together to create something great. If you find yourself running laundry lists for recruitment ads, why not think about different ways to represent your openings?

It might mean setting aside a little extra money to run larger more noticable ads (but not as often) and in the end it will probably be worth it by being more notable than a smaller text list of positions. Try to remain consistant when sending your message out but don't be afraid to reach out with new direction.

This was a nice fresh and new direction taken to display divisions for:

• Copy - writer, proofreader
• Art - art director, graphic designer
• Production - co-ordinator
• Client Servicing - (can't quite make out the first one...), account manager, account executive

What are your thoughts on this approach?