INTERNET - 100 tips to find a new job

I stumbled across this today while hunting for different types of video campaigns done by companies hiring. This is a site called 100 Cheer Girl that was created by Soft Bank Human Capital in Japan (yes, it seems that I have been on an Asia recruiting kick lately...) and the videos show 100 girls offering advice with how to find success in your career and finding a job. So far I have only found this offered in Japanese.
The campaign consisted of it's own web page along with a youtube.com page that contains all the videos. http://www.youtube.com/user/100cheergirl
Evidently there was a quiz that popped up that tackled the videos and what they covered. Granted, in America this might not have been quite so politically correct but the idea kind of reminds me of an extended version of a coal companies website that had videos about the facts of mining and the company's history that candidates were then offered a pop quiz over. Developing something like this that tackled various positions within your company and then offering some kind of way to quiz followers and display results and maybe ranking could be a great way to involve your candidates.

INTERNET - Recruitment advertising campaign IKEA

These are some placements done for Ikea by Standards Group for the Chinese market.
They held focus groups to determine what would be the best way to approach their targets, from what language to how to properly convey the desired tone. They wanted to show the playfulness and sense of teamwork through their ads.
By running with the campaign and dealing with a sense of face to carry through the copy they are able to reach out and tie everything together with a simple line of wanting to meet face to face. The use of the silloette helps to keep the ad open and let anyone imagine themselves in that place.
Thoughts on this campaign? The English translation has been included.

Via: http://www.recruitmentadvertising.cn/news/20.html

ONLINE - Mote Job, attractive work for attractive young women

Evidently a new job site has popped up for the women of Japan concerned about their appearance both socially and visually. The site is called "Mote Job" after the word "moteru" which pretty much means attractive. The site primarily displays jobs related to beauty, medical care, cafes and apparel. It would be similar to a magazine like Cosmo opening a job site to broadcast the glam jobs of industries. It is important to note that a big thing about the site is that the jobs listed are considered safe in that they will not detract from a woman's desirability. The site went live in October.

Via: http://www.cscoutjapan.com/en/index.php/mote-job-attractive-work-for-attractive-young-women/

NONTRADITIONAL - Advertising Trends: “Search me” ads pop up in Tokyo

This is an interesting campaign for Docomo that ran in Japan. They are a temporary work staffing company and this was one of their recruitment placements. The goal is to urge people to just search for them on the internet and find them. This is a quick campaign to grab attention from those passing by quickly, who might not have time to scan codes or dial a phone. Simply being told, search for "blank" and finding their website is a quick and easy way for people to grab the information, whether they do the search when they get home, hit a bookstore or hop on the train. A simple campaign for those whose target is always on the move.

via: http://www.cscoutjapan.com/en/index.php/search-me-ads-in-japan-from-docomo/

VIDEO - Bellevue Police Department Recruiting Video 2008

This is a recent addition onto Youtube.com. I came across it today while looking for new recruitment videos that had been uploaded. They did a nice job showing variety, keeping it upbeat and simple. They have a nice high quality video available from their main website. http://www.bellevuewa.gov/police_jobs.htm

PRINT - www.mbrworldwide.com

This is a series of ads released for MBR World Wide that reach out to candidates to urge them to use their services to help their CVs reach out further than they might be able to do alone.
This is more about using their service, so not so much on recruiting efforts but the overall visuals may be how candidates are going to be thinking of their CVs and resumes right now due to the times. Placing a personal message, one that reaches out to candidates explaining your process of selection, may help to open that initial conversation.
via: adsoftheworld.com

PRINT - Syntax Recruitment

Here is a unique ad for Syntax displaying the diversity of their workforce in an off beat way. It reaches out to potential candidates requesting that they draw themselves into the ad. The images of the other people kind of helps with that first spark between a person and their company, the first sense of being part of a group.
Their wording is straight to the point and simple without overwhelming viewers. What are your thoughts? How could you apply a similar layout towards your field? Would it be photographs of the different characters that are part of your teams?