We have seen job seekers recently spilling their creative energy in catchy video resumes, 30 second radio resumes and Facebook advertisements. Hal Thomas is providing an opportunity for anyone interested working in social media to apply by Tweet. Check it out. It's interesting to watch how companies and job seekers display their methods to bring on talent for building a strong creative team.
1. Relevance: niche/local boards deliver targeted traffic of local job seekers or industry specific industries. 2. Cost: posting jobs on these smaller job sites often cost much less than the big guys and provide more bang for the buck. 3. Job Description: does anyone think the job description is going away? Recruiters need somewhere to post it. 4. Social Networks: I think these pipelines are best for sourcing and branding, not for filling immediate needs. 5. Hard to fill: in any economy there are always talent shortages in certain industries. Job boards will always exist to serve those needs. 6. Leads: recruiters are trained to use job boards. They’re not trained to use social networks. They still need leads for open positions. 7. SEO: job boards are better at driving search engine traffic to jobs than any employer or social networking group will ever be. Most candidates start their searches on Google. 8. Small business: they need job boards; we are their ATS! Small businesses create the most jobs, and their business owners need a quick and simple solution. 9. Evolution: job boards are morphing from just places to post jobs into valuable, relevant online talent communities. 10. Effectiveness: job boards still work.
Watching this made for a good way to end the work week. It's awesome how visual effects have evolved through the years. Enjoy and have a great weekend!
Although budgets may be tight and hiring freezes are taking place, this may be an optimal time for companies to take advantage of recruiting top talent. While your competitors are laying low and waiting for things to turn around, experienced individuals in management positions are being let go and now within your reach to build your dream team. The upside of taking this approach is that demand is rising for job seekers, and supply is down on the employer's end-meaning companies have a broader spectrum to recruit the top experienced candidates. Ere.net makes a good point when saying this is not only a time to recruit the unemployed, but employees at your competitors company are probably overworked, stressed out, and are likely open to looking at other employment options. Those hired to take their place, may feel like you have "saved" them from the current economy situation and be quite loyal. Dr. John Sullivan at ere.net wrote a good article that goes into further detail: Countercyclical Hiring
Social networking is becoming a primary source for entertainment on a series of levels when keeping in touch, sharing information, doing business, enhancing a company's brand or even your personal brand. I especially enjoy the part in the video when it says, "we no longer search for the news, the news finds us." Information is easily accessible in one place, which is very important to most of us who expect information Right Here, Right Now. With the power of targeting your specific audience through social networking and online advertising, information that meets an individual's interest will find them. As mentioned-80% employers are searching for candidates on LinkedIn. There are several ways to track down ideal candidates online. Is your company providing on-site videos or have a way for job seekers to ask questions or take quizzes to see if a certain career fits their wants and needs?
Here is a snippet of the bite-sized video ad in the September 18th issue of Entertainment Weekly. I want one! AdFreak made an interesting point about the effectiveness of the ad, stating, "As a stunt, it's extremely effective. As a new form of media, it's dead out of the water without some more interactivity. It's too bad it can't respond to its environment and work together with an out-of-home campaign." Hmm... an interactive ad...smellivision for perfume brands with menu selection, personality tests in celebrity magazines with results immediately updated, promotional ad campaign where user can customize whatever it is representing the promotion to their likings and show off to others, recruitment interactive tests for potential candidates to see how a company would suit them. Oh what the future can bring. Have a great weekend!
