Involving your mascots, depending in the company, can be an effective way to reach out to your candidates. Featuring non-traditional figures in your ads may hold a different perspective than your potential employees are used to seeing and could offer a breath of fresh air among the clutter of traditional recruitment ads. What are the results of your products your employees produce? Who is influenced by your employee's actions? What about reaching out with the faces of the consumers that interact directly with your teams?