Wednesday, September 3, 2008

COLLEGE - Allan Gray Graduate Recruitment : Tie

Here is an interesting little twist on the traditional brochure/flyer handouts that get passed around before a job fair or presentation. Thoughts on this?

Headline: "Get Ready. We’re Recruiting."
Bodycopy: "At Allen Gray, we're looking to make a long-term investment in excellent graduates. If you are in your final year of studies and have a passion for investing, come to our presentation at the University of Cape Town on the 15th of May from 13:00-14:00 to get a better understanding of what we can offer you. To find out more, visit"

"Every year Allan Gray hosts a graduate recruitment campaign on campuses around South Africa. We handed out flyers which doubled as ties that students could wear. All the relevant information regarding the recruitment drive was printed on the reverse of the tie."


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