This is geared more towards getting students to go to certain colleges but the same could be applied to students entering the work force. When trying to hire your recruit, why not offer an iPhone or Blackberry to help increase their productivity while breaking away from your competition? Commute time spent in traffic or on the bus could at least give your candidates the added connection they seek from mentors and their companies.
What are your thoughts on this? This may be a little expensive but when compared to your current cost per hire, how much does it affect that number?