VIDEO - Twitter Recruitment Video

via: http://blogs.miaminewtimes.com/riptide/2010/08/twitters_new_recruitment_video.php

RECRUITMENT VIDEO - Ad Agency Recruitment Videos

POLICE RECRUITMENT - NZ Police Recruitment Video Campaign

MILITARY - Republic of Singapore Air Force Video

WEBSITE - US National Guard "Moments of Pride"

The US National Guard recently created a website that pulls information from individuals' Facebook pages and combines it with their recruitment video. It is a great step toward making candidates feel that they are already part of the team while giving them a glimpse of the job.

Experience it at: http://www.nationalguard.com/momentsofpride

Articles via:
http://www.earthtimes.org/articles/show/army-guard-launches-new-moments-campaign,1243568.shtml
http://oklahoma.watchdog.org/601/army-national-guard-utilizing-social-media-in-recruitment-efforts/

VIDEO - Canadian Forces Recruitment Ads

VIDEO - Marine Corps Commercials

VIDEO - "The World's Greatest Salesperson" Ogilvy Recruitment

VIDEO - Healthcare Recruitment Videos

This is just a collection of some of the healthcare recruitment videos I stumbled across on Youtube.com.

RECRUITMENT VIDEO - Job Search Television Network (JSTN)

This would be another way to go about posting a recruitment video. It is directed more towards facts on the position and company and has a much more organized tone. This is also something that would not be created by your company but is instead part of an already establish channel on YouTube.com.
http://www.youtube.com/user/MYJSTN
What are your thoughts on this approach?

RECRUITMENT VIDEOS - Capturing the Tone of Your Company

When creating your own personal recruitment video there are many routes you can take. One might be focusing on the job, another the environment of the workplace, and another would be how employee's work impacts the world around us.
In ZOBNI's video they focus on the general workplace and tone of the company. Much of the video focuses on the humor that software engineers would enjoy, creating a light dialogue between the company and the candidates.
What are your thoughts on this recruitment video?

RECRUITMENT - Agency shows what you'll do as their intern

A new HR Recruitment video has found its way on Youtube, this time from the New York Agency Firstborn. Check it out: Take it to the Next Level - Firstborn Intern Video


With all these videos floating around, does your company have one?

via AdRants and AdFreak:
http://www.adgabber.com/video/firtsborn-conjures-nike-for
http://adweek.blogs.com/adfreak/2010/01/agency-shows-what-youll-do-as-their-intern.html

MILITARY RECRUITMENT - Royal Navy chooses Trainspotting style for TV ads

The Royal Navy is revamping their campaign. This is the new spot, "Heartbeat" in the campaign "Life Without Limits":


They plan to run 9 different 10 second ads starting Jan 4th.
The article below notes that the style really calls back to the 1996 ad for Trainspotting.

Check out their new site at: http://www.royalnavy.mod.uk/careers/
In addition to using Facebook, they have even created their own iPhone Application which is an "Engineer Officer Challenge."

For more details, check out the link below:
http://www.guardian.co.uk/media/2009/dec/22/royal-navy-tv-ad-trainspotting

BRANDING - IBMers

IBM's "Smarter" campaign creates an empowered point of view for those aspiring to be part of something greater, to do something more, and to possibly apply to IBM. They might not be hiring at full speed right now but this is a great way to reach out and really create a name for their brand among potential candidates as well as the communities they are part of. Take a look at a few of the videos but know that there are many more on YouTube.com. What are your thoughts on their direction?

VIDEO - Cisco Recruitment Video

Recruitment videos are a great way to provide candidates with an insight to your company. It gives them an idea of the opportunities available for positions, locations, activities, and how they can use their skills across the board. Talking about why your company is important to the community and how your employees will make an impact can be powerful. Job seekers want an idea of the daily tasks that will be expected of them as well as an insight to the people and environment. Why not show them? Are you getting your message out for jobs seekers to easily access online?

VIDEO - Cheezhead's "the slice"

GOVERNMENT - Royal Navy "Get the Message"

http://getthemessage.net/

I was browsing around and came across a post about the Royal Navy's "Get the Message."

How does it work? Users go to the site and pick a method of delivery for the message and then type in the message and email out to either a group of people or just one person.

The only thing I worry about is how passive the placement is unless they follow it up with more active recruitment emails at a later date. The video is nice and flashy and that may be enough to hook the curious about checking our more information.

What are your thoughts on the piece?

via: makethelogobigger.blogspot.com

VIDEO - There’s No 45-minute Wait for This Video - Cheesecake Factory

http://www.monstervideoprofile.com/mvp/cheesecakefactory/
Found this video for the Cheesecake Factory via ere.net.
The video cost $30,000 and took about two months to produce. It is a 4 minute video and people normally stick around to watch until around 3:48 minutes. The 4 minute video has 4 topics it covers, devoting about 1 minute to each. Aside from posting online, those that are hired and are running through the new hire orientation watch the video. There is a reported average of 40,000 people watching the video per year.
What are your thoughts on the presentation? One thing that disappointed me some was the fact it was not on YouTube.com. Those that work there and blog could easily post it to show their friends and spread the word. It can, however, be found through Google Video.
via: http://www.ere.net/2009/02/13/theres-no-45-minute-wait-for-this-video/

NON-TRADITIONAL - Showcasing Your Company and Careers with Video

I stumbled across this video talking about using video to help bolster your message to your potential candidates. It also mentioned something called 12seconds.tv, a site similar to Twitter but where users upload 12 second videos in the style of Twitter's short messages.

http://www.ere.net/2009/01/29/showcasing-your-company-and-careers-with-video/

VIDEO - Singapore Navy - Anyone ordered a missile?

This is an ad for the Singapore Navy that took on a different approach to defining what it takes to be part of their Navy. The approach is particularly different because while many campaigns reach out to candidates saying how easy it could be to become part of the group, this one instead points out that it takes a particular type to be able to join and succeed. This also takes a humorous approach while retaining the seriousness at the end when it comes to the real situation. Thoughts on this style of placement?