NONTRADITIONAL - SAIT Polytechnic - "Knack for finding money"

This was a great nontraditional way to really reach out to candidates, active and passive, in an unsuspecting way. One side of the card looks like a Canadian bill while the other carries the message that equally reaches out to candidates and remains consistent with the brand of employer. What innovative ways can your company reach out to people that stay within the boundaries of your industry or field but still reach out beyond the traditional methods?

NONTRADITIONAL - More of the Awesome Campaign From Jobsintown.de

There is now a continuation of the sharp visual campaign from jobsintown.de.

Great photography and great placement sure to generate a bit of buzz.

MONSTER- More Wrong Job Campaign Pieces

Here are more placements that run on Monster's global "Wrong Job" campaign.

This was a great campaign that is easily adaptable to all markets and many of the pieces are very memorable. This should wrap up the last of the Monster campaign postings for a while.

MONSTER- Wrong Job Campaign in China - PART II

Here are more up close shots and a brief description of the type of jobs they covered. There was also a firefighter/window cleaner bus ambient as well.

via: http://www.adsoftheworld.com/

MONSTER- Wrong Job Campaign in China - PART I

This is a series of videos displaying the ambient components to the "Wrong Job" campaign for Monster that ran in China.

It was an excellent way to stir up attention on the street and allow Monster to reach out to their target in a non-traditional manner. This took place around the end of December 2007 and January 2008.

What positions within your own industry could take shape in this kind of campaign?

Monster.com Wrong Job - Surgeon


Monster.com Wrong Job - Air Traffic Controller


Monster.com Wrong Job - F1 Racecar Driver


Monster.com Wrong Job - Hockey Players


Monster.com Wrong Job - Referee

NON-TRADITIONAL - Monster.com - Stuck in the wrong job?

This is a set of print and ambient material simply displaying toys that are in the wrong location. Although, I don’t think I am a fan of the foosball ballerina ambient... (You should interact but not get in the way of your audience! Who playing as red if one of the team can't kick?)
I really like the bagged soldiers ambient and would love to see how these were distributed.

via: http://www.adsoftheworld.com/

NON-TRADITIONAL - The Wrong Job Campaign

Recent campaign for http://www.jobsintown.de/

NON-TRADITIONAL - Sign

This might not exactly be the way to grab the employees you want right now, but something similar could be worked out to better suit your industry and audience focus.

via http://www.adsoftheworld.com/