Tuesday, October 7, 2008

NONTRADITIONAL - SAIT Polytechnic - "Knack for finding money"

This was a great nontraditional way to really reach out to candidates, active and passive, in an unsuspecting way. One side of the card looks like a Canadian bill while the other carries the message that equally reaches out to candidates and remains consistent with the brand of employer. What innovative ways can your company reach out to people that stay within the boundaries of your industry or field but still reach out beyond the traditional methods?

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