Wednesday, July 30, 2008

MONSTER- Wrong Job Campaign in China - PART I

This is a series of videos displaying the ambient components to the "Wrong Job" campaign for Monster that ran in China.

It was an excellent way to stir up attention on the street and allow Monster to reach out to their target in a non-traditional manner. This took place around the end of December 2007 and January 2008.

What positions within your own industry could take shape in this kind of campaign? Wrong Job - Surgeon Wrong Job - Air Traffic Controller Wrong Job - F1 Racecar Driver Wrong Job - Hockey Players Wrong Job - Referee

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