MONSTER- More Wrong Job Campaign Pieces

Here are more placements that run on Monster's global "Wrong Job" campaign.

This was a great campaign that is easily adaptable to all markets and many of the pieces are very memorable. This should wrap up the last of the Monster campaign postings for a while.

MONSTER- Wrong Job Campaign in China - PART II

Here are more up close shots and a brief description of the type of jobs they covered. There was also a firefighter/window cleaner bus ambient as well.

via: http://www.adsoftheworld.com/

MONSTER- Wrong Job Campaign in China - PART I

This is a series of videos displaying the ambient components to the "Wrong Job" campaign for Monster that ran in China.

It was an excellent way to stir up attention on the street and allow Monster to reach out to their target in a non-traditional manner. This took place around the end of December 2007 and January 2008.

What positions within your own industry could take shape in this kind of campaign?

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