Here are more up close shots and a brief description of the type of jobs they covered. There was also a firefighter/window cleaner bus ambient as well.
Showing posts with label china. Show all posts
Showing posts with label china. Show all posts
Thursday, July 31, 2008
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Wednesday, July 30, 2008
MONSTER- Wrong Job Campaign in China - PART I
This is a series of videos displaying the ambient components to the "Wrong Job" campaign for Monster that ran in China.
It was an excellent way to stir up attention on the street and allow Monster to reach out to their target in a non-traditional manner. This took place around the end of December 2007 and January 2008.
What positions within your own industry could take shape in this kind of campaign?
Monster.com Wrong Job - Surgeon
Monster.com Wrong Job - Air Traffic Controller
Monster.com Wrong Job - F1 Racecar Driver
Monster.com Wrong Job - Hockey Players
Monster.com Wrong Job - Referee
It was an excellent way to stir up attention on the street and allow Monster to reach out to their target in a non-traditional manner. This took place around the end of December 2007 and January 2008.
What positions within your own industry could take shape in this kind of campaign?
Monster.com Wrong Job - Surgeon
Monster.com Wrong Job - Air Traffic Controller
Monster.com Wrong Job - F1 Racecar Driver
Monster.com Wrong Job - Hockey Players
Monster.com Wrong Job - Referee
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