Monster Advertises New Social Connections

Think of it as a Facebook-connection for job-seekers and employers alike. Almost a year after launching BeKnown, its Facebook-based business network and competitor to BranchOut, Monster is now enabling its network members to see who they know at companies offering jobs on Monster.com.

IT'S SIMPLE: Job seekers searching Monster are invited to “See who you know.” A click pops up a list of their BeKnown connections who work at that particularcompany. Those not already on BeKnown get an invitation to join, needing only a Facebook login. So what if you do not have a Facebook account (as some of us out there shockingly do not); yet again, simple: create one.

The advantage for job seekers is obvious. Getting inside a company with a personal connection and recommendation is so far superior to merely clicking the “Apply” button that it makes the latter only a little better than buying a lottery ticket. For employers, the advantages aren’t quite as obvious, but they are there. For one, employee referrals are generally better qualified, so it helps the cream rise to the top. It’s also an opportunity for Monster clients to use their employees’ connections to reach better candidates, something that Jobvite has now been doing for years.

There's got to be a cost, right? WRONG-O! This feature is absolutely free! A win-win for job-seekers and employers alike.

A Suitor for MONSTER.com!

Monster CEO and Board Chairman Sal Iannuzzi said, “At a certain price, anything’s for sale.” As to the buyer, Iannuzzi told Bloomberg it is less important and he said at the time, “The real issue is we know we have value, and we know we can go around and look for opportunities to get that.”

Apparently, the social-networking monster (no pun intended), LinkedIn, is considering purchasing the grossly-popular job board/search engine, Monster.com/Monster Worldwide. According to sources close to the situation, LinkedIn and Silver Lake Partners are two of “a broad range of strategic and financial buyers” who are weighing Monster as a potential acquisition target. Now, LinkedIn is only one of many suitors looking to acquire Monster Worldwide. An acquisition by LinkedIn has been rumored as Monster’s stock price continued to produce less than desirable notice. The social network for professionals competes directly with some of Monster’s products (notably the job posting and resume search business) but some Monster’s other technologies like the semantic search product SeeMore and Facebook networking platform, BeKnown might be an attractive piece in addition to an influx new customers.

VIDEO - Monster's Super Bowl Commercial

JOB BOARDS - Monster Aquires Yahoo HotJobs

There are two articles on ERE.net that address the buy.

HotJobs was purchased for $225 million and this in turn gives Monster exposure on Yahoo! sites in the U.S. and Canada along with partnerships with around 600 newspapers and media outlets.

Check out the articles for more information:

HotJobs Buy Boosts Monster In U.S., Globally

Monster Buys HotJobs

VIDEO - New Monster Placement

Here is one of Monster’s more recent ads:


Via: adfreak.com

In case you missed the campaign about the “Take Your Friend to Work Day,” here are some of the videos that are part of the campaign. It addresses their Career Mapping service.

INTERNET - Monster and Passwords

This is a good point about your usernames and passwords and Monster.com.

VIDEO - More Monster "Wrong Job" Pieces

Found via: http://adweek.blogs.com/adfreak/2009/01/let-the-battle-of-the-monster-job-sites-begin.html

GOVERNMENT - RecruitMilitary Buys Competitor

RecruitMilitary, LLC released today that they purchased Landmark Destiny Group, their competitor. Combined, the two companies have over 500,000 registered users. (However, the users may overlap.) Although they may be weaker in comparison to Monster's Military.com, they have become quite aggressive on the Job Fair front, having held 64 this year.

For more information, check out ERE.net's article posting: http://www.ere.net/2008/08/18/recruitmilitary-buys-competitor/

Sorry for the short post, Patriot Advertising held a workshop today (that turned out great!) and I did not have much time to look around for the research I was hoping to write on today.
Look for a post on SMS Text Recruitment Messaging later this week!

MONSTER- More Wrong Job Campaign Pieces

Here are more placements that run on Monster's global "Wrong Job" campaign.

This was a great campaign that is easily adaptable to all markets and many of the pieces are very memorable. This should wrap up the last of the Monster campaign postings for a while.

MONSTER- Wrong Job Campaign in China - PART II

Here are more up close shots and a brief description of the type of jobs they covered. There was also a firefighter/window cleaner bus ambient as well.

via: http://www.adsoftheworld.com/

MONSTER- Wrong Job Campaign in China - PART I

This is a series of videos displaying the ambient components to the "Wrong Job" campaign for Monster that ran in China.

It was an excellent way to stir up attention on the street and allow Monster to reach out to their target in a non-traditional manner. This took place around the end of December 2007 and January 2008.

What positions within your own industry could take shape in this kind of campaign?

Monster.com Wrong Job - Surgeon


Monster.com Wrong Job - Air Traffic Controller


Monster.com Wrong Job - F1 Racecar Driver


Monster.com Wrong Job - Hockey Players


Monster.com Wrong Job - Referee

NON-TRADITIONAL - Monster.com - Stuck in the wrong job?

This is a set of print and ambient material simply displaying toys that are in the wrong location. Although, I don’t think I am a fan of the foosball ballerina ambient... (You should interact but not get in the way of your audience! Who playing as red if one of the team can't kick?)
I really like the bagged soldiers ambient and would love to see how these were distributed.

via: http://www.adsoftheworld.com/