Tuesday, November 4, 2008

UPDATE: EVENT PROMO - Starbucks Free Java Violates Election Law, State Says

Don't sweat it! Every customer is now entitled to receive a free cup of joe in celebration of election day. According to Washington state officials, Starbucks will be violating election laws if they choose to follow through with an election day "voters only" promotion. Federal law prohibits any gift to those who vote; there is no difference between a free cup of coffee and a bribe to vote. Ben & Jerry's has also avoided the election conflict by offering a free scoop of ice-cream to anyone for three hours in the evening who comes into their stores. This is a great little reminder for companies and their advertising agencies to look into and follow the laws before approaching a new campaign idea. Don't forget your free cup of joe!

Read more.
Election Day Violation

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