UPDATE: EVENT PROMO - Starbucks Free Java Violates Election Law, State Says

Don't sweat it! Every customer is now entitled to receive a free cup of joe in celebration of election day. According to Washington state officials, Starbucks will be violating election laws if they choose to follow through with an election day "voters only" promotion. Federal law prohibits any gift to those who vote; there is no difference between a free cup of coffee and a bribe to vote. Ben & Jerry's has also avoided the election conflict by offering a free scoop of ice-cream to anyone for three hours in the evening who comes into their stores. This is a great little reminder for companies and their advertising agencies to look into and follow the laws before approaching a new campaign idea. Don't forget your free cup of joe!

Read more.
Election Day Violation

PRINT - McDonalds "Make Up Your Own Mind" UK Campaign

Has your company found yourself in the middle of a debate and had a hard time hiring? While most would shy away from speaking about it, McDonalds makes a nice opportunity from the already open discussion. By creating a site to inform and educate they promote their brand to both consumers and potential employees while addressing their side of the discourse. Check their site out and tell us what you think.
www.makeupyourownmind.co.uk

PRINT - McDonald's Sweden

Perhaps this is a little bolder than most HR departments would place...
This was for a McDonald's campaign in Sweden.

Headline: We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.

Body Copy: Nor Swedes, South Koreans or Norwegians. We hire individuals. We don't care what your surname is. Because ambition and determination have nothing to do with your nationality. McDonald's is one of the most integrated companies in Sweden, with as many as ninety-five nationalities working for us. Join us at mcdonalds.se