I was browsing around and came across a post about the Royal Navy's "Get the Message."
How does it work? Users go to the site and pick a method of delivery for the message and then type in the message and email out to either a group of people or just one person.
The only thing I worry about is how passive the placement is unless they follow it up with more active recruitment emails at a later date. The video is nice and flashy and that may be enough to hook the curious about checking our more information.
What are your thoughts on the piece?