Sometimes it is the little things that people take away that really stands out. It could be any number of free little items you pass out at a job fair or college event, but the key is to make sure that it is branded well enough to no be a really awesome business card but Company's really awesome business card. Finding a way to tie your business cards for recruitment events directly to your industry might be able to help you stand out from competitors. Hiring electronic engineers? Use a circuit board business card. Hiring for train/rail positions? Use a custom printed ticket. Hiring for your lumber yard or furniture store? Use wooden business cards. The potential is out there, just try to figure out something unique to your industry that pops out from the rest that are going to be at those recruiting events.
Here are some samples of incorporating your industry/profession to your business cards:
via: adsoftheworld.com and