Wednesday, March 4, 2009

PRINT - Tonic Communications - Recruiting Designers & Copywriters

Found these a while ago for Tonic Communications when they were recruiting for designers and copywriters. I decided to hunt around and see if there were any additional pieces to the campaign. Seems that the Designer placement was quite close to a previous IBM ad (shown below.)

The copywriter ad is based around the optical illusion "I LOVE PARIS IN THE THE SPRINGTIME." Re-read the triangle, most people miss it the first time because the brain filters out the second "THE."

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