Tuesday, July 8, 2008

PRINT - McDonald's Sweden

Perhaps this is a little bolder than most HR departments would place...
This was for a McDonald's campaign in Sweden.

Headline: We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.

Body Copy: Nor Swedes, South Koreans or Norwegians. We hire individuals. We don't care what your surname is. Because ambition and determination have nothing to do with your nationality. McDonald's is one of the most integrated companies in Sweden, with as many as ninety-five nationalities working for us. Join us at mcdonalds.se

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