NON-TRADITIONAL - CareerBuilder On Verge Of Offering Job Search On iPhones

CareerBuilder continues to reach out in innovative ways to all sorts of job seekers. Job seekers will soon be able to access CareerBuilder's database through their iPhone. Candidates will be able to bookmark and favorite the jobs that strike there interest, leaving them available for more browsing later from either their mobile or viewing the account from their computer. Browsing is not at an additional cost and seekers are only charged at the data-transfer rate on their mobile's contract.

This is a small step in the direction of approaching an audience through mobiles but the possibilities are what make this so striking.

For more information, visit: http://www.ere.net/2008/06/11/careerbuilder-on-verge-of-offering-job-search-on-iphones/

AIRLINE - India

Headline: “Papa India Lima Oscar Tango Sierra. Whiskey Alpha November Tango Echo Delta.”
Body: India’s leading private airline is looking.
Send your details to: a320captains@gmail.com or call +91 9819010107.

Reaching out towards your targets, in a way that only they are going to understand, grabs their attention and creates a connection with them that makes your message like an inside joke. This is a great way to open communication between your candidates and your company. People that did not pick up the "Pilots Wanted" are not the target demographic and that added connection between you and your candidates really helps you stand out from traditional ads that are very general.

This provides a great chance to take a look at the positions you are hiring for and what is so unique about them and apply an everyday career nuance to your ad with the benefit of a stronger connection to your potential candidates.

HEALTHCARE - Accolade Systems Pvt. Ltd.

Header: "mustche in tube"
SubHead: "If you are a medical transcriptionist who doesn't mishear 'Eustachian Tube' for 'mustache in tube', send us your CV."
Body: "Accolade, a US based organization specializing in flawless Medical Transcription, is looking for professional to spearhead its India operations. Candidates must possess a keen sense of hearing."

Header: "Benzo digested a pin"
SubHead: "If you are a medical transcriptionist who doesn't mishear 'Benzodiazepine' for 'Benzo digested a pin', send us your CV."
Body: "Accolade, a US based organization specializing in flawless Medical Transcription, is looking for professional to spearhead its India operations. Candidates must possess a keen sense of hearing."


Header: "prayed knees on"
SubHead: "If you are a medical transcriptionist who doesn't mishear 'Prednisone' for 'prayed knees on', send us your CV."
Body: "Accolade, a US based organization specializing in flawless Medical Transcription, is looking for professional to spearhead its India operations. Candidates must possess a keen sense of hearing."

Print placement for http://www.accoladeindia.com/

NON-TRADITIONAL - The Wrong Job Campaign

Recent campaign for http://www.jobsintown.de/

SIGNS - CareerBuilder

These were spotted in the Grand Central area of New York back in February. They are from the campaign that began with the Super Bowl spots and part of a $250 million ad campaign.
via http://www.askacopywriter.blogspot.com/









This is one I came across a while ago but I don't have any information on additional versions of the campaign.

GAS STATIONS - Husky/Mohawk

These are some rather simple, yet direct print and web items that ran for http://www.myhusky.ca/

Via: http://www.adsoftheworld.com/

GENERATIONS - Are you ready for future labor shortages?

This is a short article addressing how to work with and manage the retiring baby boomer work force. It has some great questions to ask in respect to the company and also offers some very good advice as to how to deal with the transition from one generation to another.

http://www.dunnconnect.com/articles/2008/06/10/business/business01.txt

GOVERNMENT - Army Imitates Apple To Draw New Recruits

The Army is switching over to a new tactic of reaching their target. They are opening a test site that is designed to be much more interactive than a traditional recruitment office. This includes simulators, large wrap-around video screens and the potential candidates have the availability to play America's Army, an online game released in 2002 that now spans across computers, consoles and cell phones.

http://www.brandweek.com/bw/content_display/news-and-features/technology-finance/e3i5597024fecf11e33a55a40695b480511

REFERRAL PROGRAMS - Top 20 Employee Referral Rewards Schemes

This is a great article on different types of referral schemes. The article covers what to offer as alternative rewards for successful referral recruitment. Developing an internal campaign for your location can be cost effective and might not be quite as expensive as you might think.
http://blog.sironaconsulting.com/sironasays/2008/06/top-20-employee.html

HEALTHCARE - 55 Low-Cost Ways to Recruit Nurses

While hunting around for new articles about the Healthcare Recruiting Industry I found this posting. Although it is from May 7, 2007, the advice still remains sound.

These tips cover referral programs, event hosting, employee relations, candidate negotiations, online sources and many more!

http://www.ere.net/articles/db/F1282B16784F402388D49ACED88E02BB.asp

NON-TRADITIONAL - Sign

This might not exactly be the way to grab the employees you want right now, but something similar could be worked out to better suit your industry and audience focus.

via http://www.adsoftheworld.com/

RECRUITMENT VIDEO - YouTube’s ‘Insight’ is awesome baby!

Recruitment videos are not limited to creating expansive micro sites but can also be uploaded to YouTube and then embedded into your corporate site in your careers section. This is a great and simple way to post and track who is watching your video. “Insight” allows you to see how people are viewing your video, how popular it is, how they are finding it and even brief demographics of your viewers!

http://jobsinpods.wordpress.com/category/youtube-recruiting-tips/

HR PRACTICES - Why Zappos Pays New Employees to Quit – And You Should Too

Zappos sells shoes online in a vast amount and they are often praised for their excellent customer service. How do they achieve such a stunning workforce? They pay new employees to quit and eliminate the threat of employees sabotaging the quality of the brand for those who do not really want to be part of the Zappos family. As the company grows, so does the incentive to quit, ensuring the quality of employees remains true to their needs.
http://discussionleader.hbsp.com/taylor/2008/05/wy_zappos_pays_new_employees_t.html

HR PRACTICES - Finding, hiring, and keeping next-generation talent

Understand reasons why employees are willing to stay with a company and what is boosting their loyalty. This also offers information on working with Generation Y, employees age 20-27. Develop a better view of what your employees want and deliver it to them in the most cost effective manner to retain their loyalty.

http://www.edn.com/index.asp?layout=article&articleid=CA6562180

WEBSITE - Consol Careers Interactive Website

Consol Careers provides a great example of a company using a micro recruitment site to help inform candidates while interacting with the company. It has been seen that often, when candidates do not last long once they attain the job; it is because they were not expecting everything they were required to do. The reasons can range from work hours, responsibilities, work environment, to any number of attributes found on the job. Videos offer a clear display of examples of work to be done and their potential for growth in the industry.

http://www.consolcareers.com/