Effective Creative Recruitment Methods Often Forgotten or Left Untouched

Effective Creative Recruitment Methods Often Forgotten or Left Untouched

1. YouTube Videos
2. Your Own Contest
3. Contests Sponsored by Others
4. Video Games
5. TV/RADIO
6. Movie Theater Ads
7. Billboards
8. Employee Referral Cards
9. “Show Your Work” Sites
10. Location Sourcing
11. Recruiting at Non-Recruiting Events
12. Direct Mail
13. Consumer Products
14. Question Sites/Forums
15. Use the Mobile Platform for Messaging
16. Talent Communities
17. Assigned Referrals
18. Blogs
19. Creating a Story Book
20. Community Organizations and Churches

Grab more of the details and explanations at ERE.net.

Via ere.net: Most Sourcing Is Painfully Dull — It’s Time to Try Some Creative Approaches

http://www.ere.net/2012/06/25/most-sourcing-is-painfully-dull-its-time-to-try-some-creative-approaches/#more-26277  

RECRUITMENT WEBSITE - NSFW: Is This The Most Violent Recruitment Site In Japan?

Resident Evil creator Shinji Mikami, known for his dark sense of humor, is opening a new game development studio called Tango. His new recruitment flash minigame features Mikami being beheaded and the goal is to send his head flying as far as possible with a wide range of outcomes.

With messages like "Join us in Japan! Now hiring!" sprouting from dialogue boxes from the severed head as it is launched through the air, it is certainly a different approach from what you normally come across.

Here is the link to the site: http://mikami-project.com/

To play, you click the left button once to start and then again when the power gauge is at its best.

Via:

http://kotaku.com/5506993/nsfw-is-this-the-most-violent-recruitment-site-in-japan

and http://www.1up.com/do/newsStory?cId=3178592

CREATIVE - Development Process "Less Talk More Rock"

Brandflakesforbreakfast.com made a post on March 25th linking to a post/discussion on the creative process of video game development. Yes it is specifically about video games but I believe there are aspects that could easily be applied to any creative process. It discusses how often there is an idea conception stage, a planing/development stage and an execution stage. They then diver into what would happen if you flipped the second and third stage and just dive right into the execution of the idea without all the extra hands getting involved in the project to water down the original concept.
It is an interesting perspective and though I don't completely support the viewpoint there are aspects of it that warrant taking into consideration in the aspect of developing a recruitment advertising campaign.
Check out the article at:
http://www.boingboing.net/features/morerock.html

NONTRADITIONAL - Government intelligence organisation targets recruits with Xbox Live ads

The British Government Agency known as GCHQ will now be running ads on XBOX Live to assist in recruiting people of ages 18-34 into their ranks. In addition to recruitment, their aim is also to get the word out about their agency and what they do because most people don't have much knowledge of the GCHQ.

Check out the links below for more information:
http://www.guardian.co.uk/media/2009/nov/20/xbox-gchq-adverts
http://kotaku.com/5408880/british-government-agency-to-run-xbox-live-recruitment-ads

Back on October of 2007 the GCHQ also ran ads online through Microsoft games:
'Become a spy' ads target gamers
http://www.guardian.co.uk/media/2007/oct/18/digitalmedia.advertising

NONTRADITIONAL - Gaming works magic for u.s. army

Brandflakes for Breakfast and Game Politics posted articles about the Army's use of their video game, America's Army, and how is has been used as a recruitment tool and how effective it has been in relation to other areas of advertising. Game Politics also makes a note at the impact the video game has had on recruits as far as how they react in battle and their how they receive and understand what is happening in battle as well.

Below are the links for the articles as well as the gaming site. Check them out and tell us what you think!

http://www.brandflakesforbreakfast.com/2009/11/gaming-works-magic-for-us-army.html

http://www.gamepolitics.com/2009/11/17/america%E2%80%99s-army-extremely-effective-recruitment-tool

http://www.americasarmy.com/