Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Thursday, June 28, 2012

What/Who Influences Your Candidates to Apply?


While this chart is more geared towards who influences decisions to buy rather than recruitment the concept can carry over. This just offers a little more incentive to consider social media recruitment because of the trust connected between friends referring friends to apply to their favorite companies.

via: http://adverveblog.com/post/25572474735/social-media-kills-the-celebrity-endorsement

Monday, May 14, 2012

Effective Employee Referrals? Really?!

They say the way to get places these days is by knowing people. They also say that conversation is better by the water cooler than through emails. This could very well prove to be true, especially in the business world. So who exactly are they and how do they know so much?
Employee referrals are possibly more effective than we are led to believe. CareerXroads now brings forth evidence that hires from employee referrals are under-counted. Over the years we have all accepted that the average number of hires from employee referrals was somewhere in the ballpark of SHRM's 24% (for non-exempt positions) to about a third.

“Referrals permeate the recruiting process more than we think,” says recruiting consultant Gerry Crispin, a CareerXroads, principal.

Big or small, two-thirds of the respondents offer a bonus for every referral hire. Most common (44%) is $500 for a non-exempt hire. One-in-five will pay $1,000 and a few more (28%) will pay that for difficult to fill non-exempt positions.

Interesting concept that's widely happening at many companies. Hmmm, do you know anyone that you would like to refer to your current company? Their just might be a bonus in it for you.


via: http://www.ere.net/2012/01/31/employee-referrals-may-be-even-more-effective-than-we-think/

Monday, March 22, 2010

VIDEO - Scrolling Text Ads



This is one of the newest videos produced by Dorling Kindersley Books. It makes a nice statement about how print is still alive.
via: brandflakesforbreakfast.com

These are previous pieces made by other groups with the same format:



Friday, August 8, 2008

MEDIA - Ad spending forecast to shift more to direct marketing

USA Today posted an interesting article on research projecting the movement of media and how spending will fluctuate until 2012. They have a nice chart displaying the growth and recession of different media outlets including Radio, Mobile, Cable & Broadcast TV, and Newspapers. Private equity firm Veronis Suhler Stevenson pulished the study in their latest Communications Industry Forcast.

Take special note of the bullet about newspapers and their main problem of losing classified placements.