MILITARY - It’s not just a job—it’s five free tunes.

The Navy is offering five free tunes in exchange for filling out an application.

Check the post out at:

http://makethelogobigger.blogspot.com/2010/04/its-not-just-jobits-five-free-tunes.html

http://3.bp.blogspot.com/_HDveOxSl7qg/S9h0CcHbhPI/AAAAAAAAK2o/gQfyFiAVXcg/s1600/navy-itunes.gif

MILITARY RECRUITMENT - Royal Navy chooses Trainspotting style for TV ads

The Royal Navy is revamping their campaign. This is the new spot, "Heartbeat" in the campaign "Life Without Limits":


They plan to run 9 different 10 second ads starting Jan 4th.
The article below notes that the style really calls back to the 1996 ad for Trainspotting.

Check out their new site at: http://www.royalnavy.mod.uk/careers/
In addition to using Facebook, they have even created their own iPhone Application which is an "Engineer Officer Challenge."

For more details, check out the link below:
http://www.guardian.co.uk/media/2009/dec/22/royal-navy-tv-ad-trainspotting

HR - Navy for Moms

Many times when you are recruiting for more "high risk" careers or positions, half the battle isn't recruiting your applicants, but also recruiting the support of their family and friends. By creating a forum of discussion and information, this can help tear down assumptions made about jobs and locations and help build a bond between your applicants, their families and your recruiters. The more people know and understand about positions, the better they are able to make an informed position and they might be more likely to make that decision if they have the active support of their social group.
Do you have particular positions that are hard to hire for that might fall into this kind of category? Have you found out what keeps people from applying?

For more information about Navy for Moms check out these links:

http://www.navyformoms.com/
http://www.ebrands.com.au/_blog/The_Employment_Brand_Blogging_Device/post/It

VIDEO - Singapore Navy - Anyone ordered a missile?

This is an ad for the Singapore Navy that took on a different approach to defining what it takes to be part of their Navy. The approach is particularly different because while many campaigns reach out to candidates saying how easy it could be to become part of the group, this one instead points out that it takes a particular type to be able to join and succeed. This also takes a humorous approach while retaining the seriousness at the end when it comes to the real situation. Thoughts on this style of placement?