You too can do something extraordinary. New Zealand Police

Recruitment - New Zealand Police Cougar Ads Pulled

There are some fields where edgey ad direction is not quite on the same level as the message that needs to be delivered. When developing your recruitment campaign consider the tone you want to set for your company or organization. Take into account what it means from all angles.

via: http://adweek.blogs.com/adfreak/2011/02/new-zealand-polices-cougar-ads-are-pulled.html

Facebook and Solving Murders

Facebook ads seem to be continuing to evolve in thier use. First general ads, then people trying to get hired through them, and now the police in Britain are trying to find clues that will help solve the murder of Joanna Yeates, a Bristol architect whose strangled body was found Christmas Day, a week after she went missing.
Anyone with information about the case may contact the police at avonandsomerset.police.uk/jo.

POLICE RECRUITMENT - NZ Police Recruitment Video Campaign

NOT HR - Kenosha Police Department 12 Days of Christmas

Figured I would pass this along. It is from the Kenosha Police in Wisconsin. Stumbled across it on http://thepolicedaily.com.
Happy Holidays!

HR - Navy for Moms

Many times when you are recruiting for more "high risk" careers or positions, half the battle isn't recruiting your applicants, but also recruiting the support of their family and friends. By creating a forum of discussion and information, this can help tear down assumptions made about jobs and locations and help build a bond between your applicants, their families and your recruiters. The more people know and understand about positions, the better they are able to make an informed position and they might be more likely to make that decision if they have the active support of their social group.
Do you have particular positions that are hard to hire for that might fall into this kind of category? Have you found out what keeps people from applying?

For more information about Navy for Moms check out these links:

http://www.navyformoms.com/
http://www.ebrands.com.au/_blog/The_Employment_Brand_Blogging_Device/post/It

COLLEGE - Bus Wraps

Challenge: You are too tight on staff and time to go to the job fair being held on campus coming up but you really want to get your name out on campus in a noticeable manner. You want people to see you and not just in the university paper.

Solution: Bus wraps. They are a great solution for getting your name out on campus in a very "moving" manner. These portable billboards offer you the chance to reach out to a wide variety of students across all fields. Some of these buses even run a limited amount off campus depending on university parking lots. Compared to the stationary location of bus stop posters or billboards found along main routes to schools for those living off campus, the value found in bus wraps is huge.

They do not just get exposure to those riding the bus but also those just walking to and from class. Depending on your design you might be able to generate quite a buzz among the students. Buses offer a variety of options when it comes to displaying your message.

Questions? Contact us today and we will be more than happy to explain in more detail about options available in the area of mobile billboards and bus wraps. The affordability might just surprise you.

BLOGS - Houston Police Department Blog

http://www.hpdcareer.blogspot.com/

Blogs are a terrific way to create an open conversation with your candidates. They allow you to create the topic of a guided discussion and allow your audience to interact by leaving comments and questions.

The Houston Police Department currently has an excellent example of a blog in which they update frequently and respond to comments quickly and consistently. The Houston Police Department has done a great job allowing an inside glimpse at what is going on in training and letting new recruits to post their experiences.

In some cases, it is the lack of awareness of what is to be expected of them that drives candidates to resist applying or quit soon after getting themselves into a job. By creating videos/blogs/forums and opening a conversation with your candidates, there is a crucial exchange of information that helps candidates to make an informed and more powerful decision. With this informed decision, you help to eliminate the candidates that run through training and quit shortly after because the job turns out to be more than they expected. Let your candidates make the decision to apply after viewing all the angles they can and help to save your company time and money.

Blogs are a perfect chance to showcase testimonials for working for your company and they also help in involving current employees. Open up a conversation with your candidates today and start building a relationship with potential long-term employees.