Wednesday, October 15, 2008

PRINT - Creative JWT Art Director and Account Handler in Alternative Display Ad Layout

In an effort to grab eyes with a non-traditional help wanted ad, the ad agency JWT created their ads to look like personal classifieds. The style of the placement seems to jump a little more with the art director placement but either way, those perusing the general classifieds might have a little enjoyment at the surprise waiting to catch them off guard. Even small ads have the power to catch your audience and make them pause for a moment to grab a double take and take in your message a little slower and more attentively. What are your thoughts?

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