Monday, October 6, 2008

PRINT - Creative Non-Traditional Resignation Letter for IKEA

Click to enlarge the image.

I came across this the other day and it really stood out. It is an upbeat and informative move taken by IKEA in a fun non-traditional way. They created a fill in the blank resignation letter. When a candidate comes across it, they really can't help but read through the ad as they fill in the blanks for themselves. They clearly learn some of the benefits IKEA offers and have an active participation with the placement. There are also multiple forms that this could take in a campaign. What are your thoughts on approaching candidates in this manner?

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