Thursday, October 2, 2008

PRINT - HCC Group Hiring "Copyrighters" and Art Directors

Similar to previous campaigns but not quite as exclusive to those who might not be in the know are there HCC Group ads for a copywriter and art director. For the copywriter it stands out for the blatant misspelling and the art director is a little more subtle with the use of Comic Sans, a font most run screaming to the hills from. (see:
Although most that come across this might tilt their head in trying to figure out what is so special about the simple layout and text, those few who stop and chuckle get the joke and continue reading through the ad to see just who is looking for "copyrighters" and art directors.

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