Friday, October 24, 2008

ONLINE - YouTube tosses 10-minute limit to show full TV episodes

Read more - Don't Bore Your Audience

This might not reach out to recruitment yet, but I wanted to offer a word of warning for those creating recruiting videos should the 10 minute limit be eliminated for general postings.

Just because the time limit is there doesn't mean your candidates have the patience to sit through a 20 minute recruiting message.

Keeping the videos short and focused help to drive points home without losing the attention of your audience. Most candidates are looking for a straight forward delivery of information reviewing who the company is, what they can offer them and how the candidate can contribute. Think more along the lines of TV commercials and don't try to shove too much information into one video. Split the topics up and let candidates choose what to watch based on what is important to them. If you are interviewing people, let each have their own one minute video and in the video description leave a clear explanation of who they are and what they do. This lets your targets have a clear path to the information they are seeking and helps to cut back on the amount of people who give up half way because they have to sift through loads of information to find what they want.

It is a little different once you have your candidates in the door and sitting with you as you display an employee video, though it is nice to try and limit those to 10-15 minutes so they don't get distracted.

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