NONTRADITIONAL - Government intelligence organisation targets recruits with Xbox Live ads

The British Government Agency known as GCHQ will now be running ads on XBOX Live to assist in recruiting people of ages 18-34 into their ranks. In addition to recruitment, their aim is also to get the word out about their agency and what they do because most people don't have much knowledge of the GCHQ.

Check out the links below for more information:
http://www.guardian.co.uk/media/2009/nov/20/xbox-gchq-adverts
http://kotaku.com/5408880/british-government-agency-to-run-xbox-live-recruitment-ads

Back on October of 2007 the GCHQ also ran ads online through Microsoft games:
'Become a spy' ads target gamers
http://www.guardian.co.uk/media/2007/oct/18/digitalmedia.advertising

NON-TRADITIONAL - Air Force, Xbox LIVE hook up to feature recruiting message

Back in November of 2008 the Air Force helped sponsor a series of shorts focusing on Horror meets Comedy on Xbox LIVE in exchange for banner ads, video downloads and theme arrangements for users to download. I am still waiting for the PlayStation 3 HOME to try and take advantage of their system to start holding virtual job fairs. Unfortunately that price range is around half a million at this time... Maybe it will take the action of a job board teaming up with them to bring the cost down and turn it into something that could be feasible for lower cost recruitment. (At least lower than half a mil.)

What are your thoughts on advertising in game/virtual environments?

Have you tried it before?

http://www.rs.af.mil/news/story.asp?id=123122790