Direct Partners, New York conducted a survey of large US corporations and found that e-mail proved to be in the lead for popularity of direct response marketing.
These finding restate the previous results of a MarketingSherpa study that reported high ROI in e-mail marketing.
For more information and additional stats check out: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i36f09c881b6aded42e6f8b75821fc0b5
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