Tuesday, July 22, 2008

ALTERNATIVE PRINT - Another example of speaking directly to your target

This is another great example of reaching out directly to your targets in an involving manner that develops a connection while possibly weeding out candidates that don't have the passion towards their work that you are searching for.

London's Lunar BBDO agency posted these in their hunt for dedicated typographers. The text is a mix of Zapf Dingbats, Webdings and Wingdings. Upon the release of these ads, they received 30 responses. By approaching their recruitment in this manner they were able to dramatically shorten their search and found their candidate.

via: http://www.creativepro.com/article/if-you-can-read-this-you-re-hired

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