MEDIA - Ad spending forecast to shift more to direct marketing
USA Today posted an interesting article on research projecting the movement of media and how spending will fluctuate until 2012. They have a nice chart displaying the growth and recession of different media outlets including Radio, Mobile, Cable & Broadcast TV, and Newspapers. Private equity firm Veronis Suhler Stevenson pulished the study in their latest Communications Industry Forcast.
Take special note of the bullet about newspapers and their main problem of losing classified placements.