INTERNET - Leveraging the Internet for College Recruiting: 6 Easy Tactics
Here is a great article from ere.com that tackles the topic of using the Internet to approach college students. Although I don't necessarily believe in cutting out visiting the campuses altogether, the points it delivers are strong. College students may spend more time online and may communicate more with their social networking sites and blogs, but face time is important. The job fairs are a chance to display your company in a way that can't be done online. Shaking hands and making personal connections are what help drive home your invitation to apply.