NEWS - Starbucks to cut 6,700 jobs, close 300 stores

Starbucks is closing 300 stores globally, resulting in approximately 6,000 employee's jobs being eliminated. 700 more corporate jobs will be eliminated as well. Starbucks has also cut back on the amount of new stores opening.

These measures will save Starbucks $500 million for the 2009 fiscal year.

Keep an eye out for these new potential employees.

http://www.msnbc.msn.com/id/28898855?GT1=43001

NON-TRADITIONAL - Showcasing Your Company and Careers with Video

I stumbled across this video talking about using video to help bolster your message to your potential candidates. It also mentioned something called 12seconds.tv, a site similar to Twitter but where users upload 12 second videos in the style of Twitter's short messages.

http://www.ere.net/2009/01/29/showcasing-your-company-and-careers-with-video/

HR - Funny Ikea Job Interview Cartoon

via: http://jobmob.co.il/blog/funny-ikea-job-interview-cartoon/

NEWS - No layoffs -- ever!

CNNMoney.com posted an article listed the top 9 companies that have never had a layoff along with some of their tactics. It will be interesting to see how these companies fare in the coming months. Included in the list are: Nugget, Devon Energy, Aflac, QuickTrip, Container Store, NuStar, Stew Leonard's, Scottrade and Publix.

http://money.cnn.com/galleries/2009/fortune/0901/gallery.no_layoffs.fortune/index.html

NON-TRADITIONAL - Bring Your Kids to Work Day

I thought this was a clever way to get the word out about the Bring Your Kids to Work Day that was approaching for this company.

Not quite recruitment advertising but close enough. ;)

via: http://www.frederiksamuel.com/blog/2009/01/kids-day.html

CAREERBUILDER - Anonymous Tip Giver

http://anonymoustipgiver.com/

This is an extension of the "Tips" Super Bowl ad for CareerBuilder.com.

INTERNET - Monster and Passwords

This is a good point about your usernames and passwords and Monster.com.

GENERATION - Managing Generation Y

Over at The Recruiter's Lounge a great article about working with Gen Y was posted. It covered how to manage expectations and keeping them involved with the company. It points out some obvious things that sometimes get overlooked when managing any generation. What are your thoughts? Any personal situations that ring true to your experiences?

http://www.therecruiterslounge.com/2009/01/22/managing-generation-y/

NEWS - Where You Won't Shop in 2009

I was checking my mail today and noticed this link about shops closing stores in 2009 and thought I might share. Stores closing in your areas? Keep an eye on the layoffs and stay planning your recruitment methods to reach out to these new potential candidates? How about some mall marketing?

http://finance.yahoo.com/family-home/article/106466/Where-You-Won't-Shop-in-2009

VIDEO - CareerBuilder Super Bowl 2009 Commercial

CareerBuilder.com Official Super Bowl Commercial 2009

CareerBuilder.com Super Bowl 2009 commercial - 30 second sneak preview

Your thoughts on the commercial? I think I prefer the preview more...

INTERNET - Be Careful What You Post

This is a nice example of being mindful of what you post online or write anywhere for that matter. In this day in age, information travels fast and anyone can see it. Recognizing this and remaining conscious of it are very important both to employers, candidates, employees and anyone in between. You never know who is watching/reading/following/stalking your posts/tweets/blogs/pods.

http://shankman.com/be-careful-what-you-post/

PRINT - Career Junction

Came across this placements a while ago for Career Junction.

via: www.adsoftheworld.com

MOBILE - txt ‘now’ 4 recruiting pwr

This is a new article touching briefly on the potential uses of texting for marketing and recruiting. It will certainly be interesting to see the kinds of applications that will be available to candidates on their phones in the coming year. Is your company currently using any kind of mobile marketing? What are you main concerns? What do you like best about it?

http://www.cheezhead.com/2009/01/21/ved-txt-now-for-recruiting-power/

EMPLOYMENT - Wind power jobs to double in EU by 2020 -study

By 2020 the European Union hopes to employ 330,000 people in jobs that result from the development of the wind power industry. The goal is to eventually have 12% of electricity in European Union to be derived from wind power. The goal is to lessen the global impact, lessen the dependency upon oil and gas imports and hopefully stimulate economic recovery.

http://uk.reuters.com/article/oilRpt/idUKLK63573320090120

GENERATION - "Under 30? Looking for a job? You're not alone" & "the new year brings hope for graduates"

Came across this article talking about the challenges and the mind set of the younger generation currently hitting the job market or just about to enter the job market.

http://www.msnbc.msn.com/id/28663645

And this is another article that tackles information on the job market of the future and the new college grads.

http://www.cheezhead.com/2009/01/19/the-new-year-brings-hope-for-graduates/

What are your thoughts? I would have to agree with the first article when they talk about the new grads hitting the job market with too high of expectation. I like how they mention that this generation is going to have to get used to the idea of putting in the hours and the work to receive the reward they believe is due to them. Have you run into this problem with any new recruits?

PRINT - Creative Recruitment

Stumbled across more versions of this campaign for the AAA School of Advertising.

via: http://got-ads.blogspot.com/

Adding on to: http://patriotadvertising.blogspot.com/2008/09/print-creative-recruitment.html

VIDEO - More Monster "Wrong Job" Pieces

Found via: http://adweek.blogs.com/adfreak/2009/01/let-the-battle-of-the-monster-job-sites-begin.html

JOB - Britney Spears Is Hiring An Online Media Manager

Only Harvard graduates apply please.

http://www.techcrunch.com/2009/01/10/britney-spears-is-hiring-an-online-media-manager/

I wonder on the validity of this post based on the typos in the placement...

GOVERNMENT - Guard Won’t Hold Recruits to Contracts if Bonuses Aren’t Authorized

Pic via: hotair.com An Army recruiter had sent them a copy of what they had one of their recruits sign after he was promised a 25k bonus in his contract.

While hunting around for new army recruitment news I came across this through Google.

The Fiscal 2008 National Defense Authorization Act has not been passed by Congress yet and this Act includes funding for the bonuses National Guard recruits were to receive. Changes must be made in regard to provisions dealing with Iraq before Bush will sign the bill. More details in regard to the bill can be found at: http://www.msnbc.msn.com/id/22420862/

Army Secretary Pete Geren noted that if the bill is not passed and National Guard recruits do not receive the money promised, then they will no longer have to honor their contract.

More details towards recruiting reactions and related material can be found here:

http://www.militaryconnection.com/news/january-2008/guard-contracts-bonuses.html

HR - Employee Performance Evaluation - 5 Steps to Reduce Turnover, Improve Morale and Build Trust

Picture unrelated... somewhat. (Check out despair.com for more...)

Aside from the nice new look over at Recruiter's Lounge a detailed article on developing a process for a performance evaluation was posted. Take a look and let us know your thoughts.

What goals are people currently striving for?How do you document your achievements and the achievements of your teams?

http://www.therecruiterslounge.com/2009/01/14/employee-performance-evaluation-5-steps-to-reduce-turnover-improve-morale-and-build-trust/

HR - 13 Trends In Corporate Recruiting for 2009

This was posted a while back but take a look and see where your company falls. What has it taken advantage of so far? Where could it grow some? What seems out of reach? You might be surprised about how affordable or easy some of these listed items are.

http://www.ere.net/2008/08/04/trends-in-corporate-recruiting-for-2009/

PRINT - Ontario College of Art and Design

Although this isn't a recruitment campaign for a company, the same could apply towards yours.

Who are the stars of your industry? Your company? How could they contribute to the make up of your successful history?

RECRUITING - Recruiting With Little or No Money - Tools and Ideas to Consider

This is a great article about how to advertise and recruit on a limited budget. It covers a wide variety of tactics from contacting previous employees, attending professional events and having your employees recruit for you to teaming up with similar firms to help share the cost of recruiting events.

http://www.ere.net/2009/01/12/recruiting-with-little-or-no-money-tools-and-ideas-to-consider/#more-5651

HR - Recruiting Predictions for 2009

David Manaster posted his predictions for HR in 2009 on ere.net.

http://www.ere.net/2009/01/09/recruiting-predictions-for-2009/#more-5578

One I would add?

Smaller niche ad firms will rise in recruitment as large agencies resist adopting reasonable rate structures.

Aside from recruitment moving in house and away from agencies, they may in turn start hunting down agencies that offer realistic rates to help handle their placements and planning. All sides of business are feeling a crunch and many don't have the extra cash to be throwing away $1,500 on 1 ad design. Recruitment ad agencies are going to have to start working smarter and harder for their clients to help them meet their goals. This doesn't mean they can't earn their money off their work, but appropriate rate structures can't be ignored. Not on the recruitment side, but this request was already seen between a GM and the large agencies involved with them.

Your thoughts?

VIDEO - Ladders' little monster airs some grievances & new "Chairs" video

Here is a behind the scenes look at The Ladders' commercial I posted earlier this week with commentary from several of the little monsters. It is a nice little follow through on the original placement.

Yet another spot for The Ladders job site called "Chairs."

Spotted via:

http://adweek.blogs.com/adfreak/2009/01/ladders-little-monster-airs-some-grievances.html

GOVERNMENT - Burnett Pays U.S. Army $15.5 Mil. to Settle Lawsuit

It seems there was a mistake made when it came to billing the US ARMY for work done on their website between the agency and through whom the website was developed. Evidently the over-billing error was brought to the Army's attention but no action was ever taken on the error until now. 12.1 million will be returned in cash while 3.4 million will be credited to the account for work that was never billed for.

The agency was sued for overcharging for the web development and filing false claims.

See more details at AdWeek.com.

http://www.adweek.com/aw/content_display/news/agency/e3iaea682bebeefcaa6ab190e72fcbd5964

VIDEO - 1980's wendys training video.

My sides... they hurt...

JOB POSTING - “Clip” Coupons and Get Job Postings At A Discount

I came across this on ere.net last night. Evidently, SHRM has come out with a coupon book for job postings. Though I wonder if this says anything about the current rates on these job boards...

Via: ere.net
http://www.ere.net/2009/01/06/clip-coupons-and-get-job-postings-at-a-discount/

GENERATION - if given the chance, i’ll tweet for you

This post offers an interesting perspective of the millennial generation.
What are your thoughts? There have been some postings out there that come back and say the newer generations are no different than every other generation out there? Thoughts on that comment?

http://www.cheezhead.com/2009/01/07/if-given-the-chance-ill-tweet-for-you/

VIDEO - Mickey D training film

Some days I love the past...

via: http://makethelogobigger.blogspot.com/2009/01/can-i-haz-cheesburger.html

VIDEO - The Ladders - Monster

This is a recent ad for The Ladders, a job-search site that works with talent and job titles with a salary of $100,000 and up. While promoting itself it makes a rather nice stab at monster.com and other similar boards.

NON-TRADITIONAL - Arby's Hijacks Billboards with Thought Balloons

While hunting around on the blogosphere I ran across this recent item done by Arby's. All around Atlanta they ran balloons up by billboards as thought bubbles to help spur their campaign on of "I'm thinking Arby's."
This was a rather creative way to take a traditional format like billboards and draw a little more attention to them. I do wonder if they had a chance to run anything like this on a McDonald's or other competitor's billboard.
Although this is regular advertising, I am sure there are ways to adapt a similar theme towards recruitment as far as looking at the standard approaches and adapting them to better fit your company's hiring needs.
via: http://billboardom.blogspot.com/2008/12/arbys-hijacks-billboards-with-thought.html
& www.adsoftheworld.com

HR - 10 Rules for Dating and Recruiting

I ran across a short article on ERE.net going over a comparison between dating and recruitment from the recruiter's view point. They make for some easy to remember guides when thinking of your hiring process for the coming year. Number seven has got to be one of the strongest ones. Whether you hire a candidate or not, let them know what is going on and keep them updated. It helps your overall brand image and keeps all candidates happy.

Check out the article at:

http://www.ere.net/2008/12/26/10-rules-for-dating-and-recruiting/